In marketing, market segmentation is the process of dividing a broad consumer or business market, normally consisting of…
Predominantly white/Caucasian (93%) person Around 46 years old (down from 49 in 2006) Well-educated, with 65% of college…
Narrowing your target also does not mean excluding everyone who doesn’t check all the boxes for your specific…
Psychographic questions help reveal the psychological characteristics within your target market, or your entire pool of respondents. This…
Customer – one who is a recipient of services or products from a company or individual for Money…
Google search partners is a default setting that most advertisers should turn off. However, using the Search partners…
To increase Cadbury’s share of the snacking sector when launching a product the Company cadbury‘s had to make…
Students are known for wanting material gain (free products, a good discount or a winnable competition), or to…
While maintaining its identity as a niche manufacturer, Nike has been able to make itself a multinational powerhouse…
There are four main customer segmentation models that should form the focus of any marketing plan. For example,…