Advertising can enhance brand awareness, while branding drives the style and direction of advertising campaigns. Marketing can manage…
Print advertising Direct mail advertising Television advertising Radio advertising Podcast advertising Mobile advertising Social media advertising Paid search…
Research your target audience and your competitors Pick your focus and personality Choose your business name Write your…
Build your digital marketing skills and self-confidence Decide what kind of services to offer Decide how you plan…
Determine what you need from an agency Look for an agency with industry experience What results are they…
Use Transparency as a Marketing Hook Turn Branding Events into Lead-Generation Opportunities Use Side Project Marketing Embrace Community…
A 2020 report found that 84% of business-to-business (B2B) marketers are outsourcing their content creation. What are some…
Most agencies charge anywhere from $150–$300 per hour for creative and strategic services. This should include ideation for…
Junior media buyers are tasked with securing advertising space on printed media, internet webpages, and television and radio.…
An agency is typically business-to-business (known as B2B) and is not directly customer facing. Agencies are small with…