The Premier partner status is the highest level an agency can achieve. It is a designation reserved for…
The five types of agents include: general agent, special agent, subagent, agency coupled with an interest, and servant…
The Digital advertising agencies industry comprises companies that create advertising campaigns for digital media outlets. Over the five…
A great example of their branding strategies is their “Think Different” campaign. They realized that their customers wanted…
Agency culture is a tricky concept to define. It’s a combination of a company’s vision (its purpose or…
In the service branding model, brand equity is built up by brand awareness and brand meaning. These in…
Ogilvy is the agency of record for Instagram; Wieden + Kennedy handles creative for Facebook proper; Leo Burnett…
DAC is a leading international performance marketing agency that helps brands build, maintain, and optimize their online presence.…
Define your audience Build a team Define the nuts and bolts Map out the opportunities Focus on innovation…
The selection of an agency needs a logical approach. The suitability, agency infrastructure, imaginativeness and image of the…