Market research surveys Personal interviews Focus groups Consumer observations Field trials Social media engagement Competitive analysis What types…
Customer experience (CX): “How customers perceive their interactions with your company” Customer experience management (CXM): “The collection of…
Logistic regression Naive Bayes K-Nearest Neighbors Decision Tree Support Vector Machines Which classification algorithm is best Naive Bayes…
Determine your purpose Research the state of the industry Identify your target customer Understand your competition Gather additional…
Some employers of market research analysts require or prefer a master’s degree. Several schools offer graduate programs in…
Four common types of market research techniques include surveys, interviews, focus groups, and customer observation. What are the…
Analytics allow you to quantify the effects of making a change to your marketing strategy, and that’s invaluable…
Write down your competitors Write what you know about them already Discover who their target customers are Discover…
Social media statistics Web traffic statistics Sales data Product comparisons Marketing and content comparisons Audience demographics Customer reviews…
According to Merriam Webster, analysis is the division of a whole into small components, and analytics is the…