Data-driven marketing improves the effectiveness of a company’s media buying, targets the most receptive customers, and communicates relevant…
Analytical technique is a method that is used to determine a chemical or physical property of a chemical…
The difference between general web analytics and digital marketing analytics is in their focus. While web analytics provides…
Do the market research before you launch Beware of ‘no competitors’ Know your past and future competitors Figure…
Market research surveys Personal interviews Focus groups Consumer observations Field trials Social media engagement Competitive analysis What types…
Customer experience (CX): “How customers perceive their interactions with your company” Customer experience management (CXM): “The collection of…
Logistic regression Naive Bayes K-Nearest Neighbors Decision Tree Support Vector Machines Which classification algorithm is best Naive Bayes…
Determine your purpose Research the state of the industry Identify your target customer Understand your competition Gather additional…
Some employers of market research analysts require or prefer a master’s degree. Several schools offer graduate programs in…