Marketing analytics is the practice of managing, analyzing data to answer questions, determining the ROI of marketing efforts,…
Product analytics is the process of analyzing how users engage with a product or service. It enables product…
What is RFM (recency, frequency, monetary) analysis? RFM analysis is a marketing technique used to quantitatively rank and…
A marketing plan is the advertising strategy that a business will implement to sell its product or service.…
The humans behind the reports Many factors can affect the price of a research report, including the hours…
Use a SWOT (strengths, weaknesses, opportunities, threats) analysis to grow your business. A SWOT analysis is a compilation…
Meaning is more than a definition in a dictionary; it is also found in a context. Meaning and…
Collecting real-time useful data Managing influxes of data Making collected raw data readable Managing data coming from multiple…
Analyzing your company’s external environment is a critical step in preparing a strategic plan. This is a complex…
Definition: SWOT refers to strengths, weaknesses, opportunities and threats. This analysis generates a list of what an organization…