Environmental threat and Opportunity profile analysis (ETOP) Quick Environmental Scanning Technique Analysis (QUEST) SWOT Analysis PEST Analysis What…
Get a foundational education Build your technical skills Work on projects with real data Develop a portfolio of…
Unlike operational data which are highly normalized, analytical data are stored in non-normalized structures that are likely to…
Malls have room for improvement – the top three things consumers want to see more of when shopping…
Data-driven marketing is the use of data acquired through customer interactions and third parties to gain insight on…
This is the fundamental difference between being data-driven and being data-informed: Data-driven: You let the data guide your…
It’s called the seven Ps of marketing and includes product, price, promotion, place, people, process, and physical evidence.…
Location Intelligence (LI) is the methodology of deriving insights from location data to answer spatial questions. LI goes…
A market is a place where buyers and sellers can meet to facilitate the exchange or transaction of…
A marketing audit is a full exploration and analysis of the entire marketing environment of a business, assessing…