Ad Manager is a different product to AdSense and AdMob. Ad Manager is a unified platform with granular…
Forecasting vs predictive analytics: which is more accurate? At first glance, forecasting may sound more accurate than predictive…
Marketing analytics provides insights into customer behavior and preferences. Businesses can then tailor their marketing initiatives to meet…
One of the key strategies in digital marketing is Search Engine Optimization (SEO). HTML is by far the…
Behavioral data is used to help businesses develop marketing plans and strategies for better conversion. Behavioral data allows…
There are three types of analytics that businesses use to drive their decision making; descriptive analytics, which tell…
Google Ads uses the last Google Ads click, but Analytics uses the last click across all channels. Google…
Click the gear icon, and then click Accounts and Billing. If you have multiple accounts, select an account…
In general, consumer data refer to all personal, behavioral, psychographic, and demographic information that companies collect from their…
They take raw data and turn it into meaningful insights that businesses can use for more effective decision-making.…