iPhone 8 iPhone 8 Plus iPhone X iPhone XS iPhone XS Max iPhone XR iPhone 11 iPhone 11…
Key Takeaways. Microsoft has what Warren Buffett calls a strong moat: competitive advantages that protect it from rivals…
Word of mouth is one of the most powerful tools brands can use to acquire new customers. According…
Localizing products and marketing info for all of your target markets is important, and Apple’s success is a…
Commentary marketing is like sex — everyone thinks they’re good at it Apple Nike Geico Budweiser FedEx Southwest…
Amazon bought Whole Foods five years ago for $13.7 billion. Here’s what’s changed at the high-end grocer. Five…
The main target market for Apple’s products includes middle and upper-income consumers who are capable and willing to…
The 4Cs (Clarity, Credibility, Consistency, Competitiveness) is most often used in marketing communications and was created by David…
It’s more important than ever to connect with users ahead of your competitors, and Apple search ads is…
A House of Brands can include numerous brands, where each brand is independent of the others, often with…