Consumer neuroscience explains brand loyalty Brand loyalty has been shown to be the result of changes in neural…
Product Positioning vs Brand positioning product positioning is the process used to determine how to best communicate product…
Modern shampoo as it is known today was first introduced in the 1930s with Drene, the first shampoo…
The iPad Air is equipped with a 10.9-inch Liquid Retina display that is identical to the iPad Pro…
In Apple search ads, the Average Cost Per Acquisition (CPA) refers to the average amount a campaign has…
Innovative solutions might result in new technology, but innovation doesn’t equal technology. Innovation can be intangible, as opposed…
The three Netflix business lessons summarize to – a) customer experience is key, b) innovation leads to disruption,…
Android, meanwhile, is continuing to dominate with 74.4% of the market. This data reiterates the fact that Apple…
The Apple Support account embraces all kinds of feedback: good, bad, and everything in between. By acknowledging people…
A Swot analysis helps you understand internal and external factors that can make or break your success toward…