The Samsung Galaxy and Note series have been responsible for reductions in Iphone sales for many years. Samsung…
A brand positioning statement is a description of your target market that also includes a holistic picture of…
– Play on a popular phrase (Adidas: Impossible is nothing) – Keep it short and punchy (Apple: Think…
However, a more accurate description is that Google is an advertising company. 88.7% of Google’s revenue comes from…
They include wholesalers, brokers, and retailers. Walmart and Target are two big retailers you are familiar with. Large…
TBWA is part of Omnicom Group (NYSE: OMC). About Omnicom Group Inc. Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com)…
While pull marketing is recommended for companies that want to generate demand for a product, it can also…
GEICO – a car insurance brand that belongs to Berkshire Hathaway – ranked as the most advertised brand…
Employee retention rate is a metric that measures the percentage of employees who remain employed over a specific…
Most of Apple’s ads appear on YouTube. Twitter and entertainment-oriented websites complete the rest of the company’s significant…