In contrast to other marketing models, the 7 Cs Compass Model considers both the marketing strategies as well…
The story of Sonos might seem like that, from a distance. Its four founders – John macfarlane, Tom…
Thumb Pins Opening and Closing a Door Pushing a Car Pulling a Cart Inserting and Removing a Plug…
The 7 Ps of Marketing These seven are: product, price, promotion, place, packaging, positioning and people. As products,…
At Google, brands as diverse as Chromecast and Search aim to reach the right people with the right…
Advertising Personal selling Direct Marketing Mobile Marketing Social Media Marketing Public Relations Sales Promotion Sponsorships What are the…
Apple uses memory, which is designed to serve both large chunks of data and do it very quickly.…
The brand identity prism provides an informative illustration of the intersection between your brand’s identity (how you want…
Omnichannel data is data generated from every customer interaction with a company. It reveals customer behaviors, preferences, attitudes,…
Emotional branding is the process of forming a relationship between a consumer and a product or brand by…