At Google, brands as diverse as Chromecast and Search aim to reach the right people with the right…
Advertising Personal selling Direct Marketing Mobile Marketing Social Media Marketing Public Relations Sales Promotion Sponsorships What are the…
Apple uses memory, which is designed to serve both large chunks of data and do it very quickly.…
The brand identity prism provides an informative illustration of the intersection between your brand’s identity (how you want…
Omnichannel data is data generated from every customer interaction with a company. It reveals customer behaviors, preferences, attitudes,…
Emotional branding is the process of forming a relationship between a consumer and a product or brand by…
Define the market you are interested in Create market segment using a segmentation technique Create segment profiles Evaluate…
Apple marketing mix (Apple’s 7Ps of marketing) comprises elements of the marketing mix that consists of product, place,…
Since Apple has a large market share and is known for its versatile and fast operating system, developers…
Though Apple has more than 13 million Twitter followers on various accounts, not one represents the official voice…