How much does Facebook advertising cost? Research suggests that advertisers should expect to pay: $0.94 per click or…
In developing its marketing mix, Apple uses a strategy that promotes premium branding. This approach aims to focus…
Why has your organic reach on Facebook declined? There are two major reasons: First, Facebook organic reach decline…
Xiaomi’s main challenge is successfully achieving the ambitious growthgoals through international expansion due to maturing Asian markets.Anecosystembusiness model…
Brand portfolio optimization We aspire to achieve a balanced combination of global, regional and local brands, with scale,…
The Ikea value chain starts with listening to people’s needs and dreams, so we understand how we can…
Focus on value—not price Find your fanboys (and fangirls) Simplicity is key in everything Know what you stand…
the division of a market into groups or segments on the basis of the particular benefit sought by…
The marketing concept rests on four pillars: target market, customer needs, integrated marketing and profitability. How do brands…
What is an Omnichannel Warehouse? An omnichannel warehouse fulfils orders to all customers, regardless of which channel they…