Apple has created a brand personality and culture that’s cool, fun, and friendlythe opposite of some of its…
White hasn’t always been the stock colour on Tesla vehicles though. Black was actually standard until mid-2019. Since…
Concentric diversification Horizontal diversification Conglomerate diversification What is an example of growth strategy A company can grow through…
With Apple, market segmentation is grouped into behavioral and psychographic variables. Segmenting is a process of grouping the…
Research your audience, value proposition, and competition Design the logo and a template for it Integrate language you…
A product mix is the total number of product lines and individual products or services offered by a…
The Apple Brand Personality Apple’s brand personality is about liberation; passion; hopes and dreams; innovation and imagination; it’s…
Samsung uses price skimming strategy in regards to its mobile phones. When customer demand is high due to…
Understanding that music and podcasts accompany people wherever they go and whatever they do, Spotify positions itself as…
Focuses on customer wants and expectations Provides personalized and quality customer experience Identifies ‘at risk’ customers and implements…