Again, Apple is a strong example of a price-skimming brand. Historically, new Apple products—like the iPod, iPhone, and…
Essentially, SaaS is a subset of cloud computing. However, it is important to note that not all SaaS…
Yes, a blog can help you develop a readership, or perhaps even snag the attention of an editor…
Adbeat allows you to monitor competitor ads and see what your competition is doing. You learn what type…
What does multi-channel mean? Multi-channel refers to the use of several media channels for spreading marketing messages. This…
Rolls Royce caters to an extremely exclusive and niche market, and the company relies heavily on word-of-mouth advertising…
The Positioning Statement definition is comprised of 4 parts; the target, the category, the differentiator, and the payoff.…
The positioning statement revolves around 3 key elements – audience, competitors, and the differentiator. Audience: who do you…
Know where to communicate—and about what Build your collaboration skills Talk face-to-face when you can Watch your body…
The most popular psychographics are personality traits, lifecycle stage, interests, attitudes or beliefs, and activities. Marketers could also…