B2B and B2C are not mutually exclusive. Is Apple a c2b Apple is a B2B brand as much…
WHO IS A TRUE MARKETING GENIUS? A true marketing genius is one who can successfully observe, innovate and…
The company is now at 2 Percent north american market share, having shipped 800,000 devices for Q2 2022.…
Among the first major companies to join Peloton’s Corporate Wellness Program were Samsung, Wayfair, Accenture Interactive, and the…
Brand goals describe what a company expects to accomplish with its branding over a specific period of time.…
Hi [Client], I haven’t heard back from you on [project/opportunity] so I’m going to assume you’ve gone in…
Price skimming is a common strategy among tech giants like Apple, Sony Playstation, Samsung, etc. It is also…
Again, Apple is a strong example of a price-skimming brand. Historically, new Apple products—like the iPod, iPhone, and…
Essentially, SaaS is a subset of cloud computing. However, it is important to note that not all SaaS…
Yes, a blog can help you develop a readership, or perhaps even snag the attention of an editor…