Bitcoin fits the definition of an account-based system. The account is a Bitcoin address, and the private key…
What Is a Multi-Branding Strategy? The multi-branding strategy refers to the company’s approach to introducing different brands or…
Paraphrase what the client tells you, without using the exact words. Weave your own perspective. This serves to…
‘Always on’ social media (also known as Business as Usual social) is engagement optimised content with the intention…
ABM stands for account-based marketing. It’s not a specific marketing channel in the same way as email or…
One of the most effective ways to improve customer engagement is to create a customer loyalty program. These…
Research allows you to pursue your interests, to learn something new, to hone your problem-solving skills and to…
Prospecting Preparation Approach Presentation Handling objections Closing Follow-up What are the 5 steps of the sales process? Approach…
Grass roots planning, also known as micro-level planning, is a technique, which helps in identifying developmental needs of…
Gartner defines the account-based marketing (ABM) platform as a technology that enables marketers to run ABM programs at…