The quality of product not only solved athletes’ problem but became Under Armour’s unique selling proposition or USP…
Strategic Growth Efforts The company strives to boost its operating model as well as return greater profitability and…
In the future, the company plans to utilize AI to provide users with recommendations on how to achieve…
The HeatGear is 100% polyester and the original innovation that the founder of Under Armour came up with.…
The same year, the company launched its first television commercial, which centered on their motto, “Protect this house.”…
Under Armour’s corporate social responsibility plan largely aims at sustainability. Their mission is to make a dollar go…
The major source of promotion for Adidas is marketing through television. Another major promotion method of Adidas is…
While he might have a billi in the bank, it’s not hugely surprising that Jay-Z is championing a…
The demographics we target with our brand communication depend on the product category we talk about. But overall,…
Under Armour’s misalignment with the contemporary consumer culture surrounding sneaker consumption and disengagement with the prominent crowdcultures (like…