In the future, the company plans to utilize AI to provide users with recommendations on how to achieve…
The HeatGear is 100% polyester and the original innovation that the founder of Under Armour came up with.…
The same year, the company launched its first television commercial, which centered on their motto, “Protect this house.”…
Under Armour’s corporate social responsibility plan largely aims at sustainability. Their mission is to make a dollar go…
The major source of promotion for Adidas is marketing through television. Another major promotion method of Adidas is…
While he might have a billi in the bank, it’s not hugely surprising that Jay-Z is championing a…
The demographics we target with our brand communication depend on the product category we talk about. But overall,…
Under Armour’s misalignment with the contemporary consumer culture surrounding sneaker consumption and disengagement with the prominent crowdcultures (like…
There are five main types of brand personalities with common traits. They are excitement, sincerity, ruggedness, competence, and…
In 1948 Rudolf established Puma, which was initially named Ruda (short for Rudolf Dassler) but later was renamed…