While he might have a billi in the bank, it’s not hugely surprising that Jay-Z is championing a…
The demographics we target with our brand communication depend on the product category we talk about. But overall,…
Under Armour’s misalignment with the contemporary consumer culture surrounding sneaker consumption and disengagement with the prominent crowdcultures (like…
There are five main types of brand personalities with common traits. They are excitement, sincerity, ruggedness, competence, and…
In 1948 Rudolf established Puma, which was initially named Ruda (short for Rudolf Dassler) but later was renamed…