When you use a card that has 0% on purchases, you can buy an item and then have…
Sponsorship activation can’t be defined by any one single act. Instead, it encompasses the entire sponsorship experience based…
Sponsorship marketing is when one brand aligns itself with an aspect of another brand. Often, this will be…
Positioning of Nike Positioning is all about placing the company’s brand in the market with other competitors. Nike…
Step 1 – Identify Your Niche Step 2 – Create Your Business Plan Step 3 – Work on…
definitions. Demographics: Studies of a population based on factors such as age, race, sex, economic status, levels of…
Sports marketing is the use of sporting and sports-related events to promote a brand or a product. This…
During the Olympic Games Period, only Olympic partners can engage in congratulatory advertising. Before and after the Games…
For example, football, basketball, baseball, wrestling, boxing and hockey are examples of male-dominated sports because they are thought…
This introductory course helps students develop an extensive understanding of marketing concepts and theories that apply to sports,…