Quick definitions of ATL, BTL and TTL marketing: Atl marketing definition: Above-the-Line Marketing – widespread brand-building advertising. BTL…
Online marketing: Online marketing is the process of selling products or goods through online channels like social media,…
Nearly 60% of the B2c companies surveyed report that social media helps increase their revenue and sales, compared…
Marketing activities (basically advertisements) today can be divided into three segments – Above the Line (ATL), Below the…
Examples of devices used in sales promotion include coupons, samples, premiums, point-of-purchase (POP) displays, contests, rebates, and sweepstakes.…
Above the Line, or Atl marketing, refers to generally untargeted, massive campaigns to raise brand awareness and reach…
ABOVE THE Line advertising (ATL) Examples of ATL advertising include those that run on the following mediums: Television,…
Lower cost Greater Return on Investment (ROI) Easy measurement Flexibility Deeper brand connection Easily shareable Precise targeting Global…
Marketing activities (basically advertisements) today can be divided into three segments – Above the Line (ATL), Below the…
There are many methods of below-the-line, including sales promotions, direct marketing, personal selling and sponsorship. What is an…