Marketing activities (basically advertisements) today can be divided into three segments – Above the Line (ATL), Below the…
Examples of devices used in sales promotion include coupons, samples, premiums, point-of-purchase (POP) displays, contests, rebates, and sweepstakes.…
Above the Line, or Atl marketing, refers to generally untargeted, massive campaigns to raise brand awareness and reach…
ABOVE THE Line advertising (ATL) Examples of ATL advertising include those that run on the following mediums: Television,…
Lower cost Greater Return on Investment (ROI) Easy measurement Flexibility Deeper brand connection Easily shareable Precise targeting Global…
Marketing activities (basically advertisements) today can be divided into three segments – Above the Line (ATL), Below the…
There are many methods of below-the-line, including sales promotions, direct marketing, personal selling and sponsorship. What is an…
parcels when we. have authority. to leave (ATL) in a safe place. Some parcels require us to always…
BTL activities include direct mail campaigns, trade shows, catalogs, brand promotion activities, telemarketing, free sampling, exhibitions and targeted…
A full-funnel marketing strategy involves tailoring your marketing messages to the particular stage of purchase a customer is…