Above the Line, or ATL Marketing, refers to generally untargeted, massive campaigns to raise brand awareness and reach…
Marketing activities (basically advertisements) today can be divided into three segments – Above the Line (ATL), Below the…
*1 The service will first be released to countries and regions outside of Japan, Thailand, Taiwan, and Indonesia…
Branding comes first, marketing comes second In the grand scheme of building your business, branding always comes before…
The main difference between digital and traditional marketing is the medium through which an audience encounters a marketing…
19th century Thomas J. Barratt of London has been called “the father of modern advertising”. Working for the…
What is a digital marketing plan? A digital marketing plan is a document that defines marketing goals to…
than Above the line (ATL) strategies. These may include activities such as direct mail, public relations and sales…
Above the line promotion – paid for communication in the independent media e.g. advertising on TV or in…
The total driving distance from ATL to Atlanta, GA is 10 miles or 16 kilometers. Where is the…