Lower cost Greater Return on Investment (ROI) Easy measurement Flexibility Deeper brand connection Easily shareable Precise targeting Global…
Marketing activities (basically advertisements) today can be divided into three segments – Above the Line (ATL), Below the…
There are many methods of below-the-line, including sales promotions, direct marketing, personal selling and sponsorship. What is an…
parcels when we. have authority. to leave (ATL) in a safe place. Some parcels require us to always…
BTL activities include direct mail campaigns, trade shows, catalogs, brand promotion activities, telemarketing, free sampling, exhibitions and targeted…
A full-funnel marketing strategy involves tailoring your marketing messages to the particular stage of purchase a customer is…
Customer Feedback Through Surveys Customer Satisfaction Score Net Promoter Score Customer Effort Score Web-Analytics Social Media Metrics Is…
Above-the-Line (ATL) Mostly used by large corporations, ads appear in the media of television, print, radio and product…
The Full form of ATL is Attempt to Locate, or ATL stands for Attempt to Locate, or the…
Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the…