Is guerrilla marketing legal? Guerrilla marketing is generally legal, but you need to be careful of a few…
American Marketing Association has defined advertising as “any. paid form of non-personal presentation of ideas, goods and services…
Yellow. Yellow is the emotional color. It represents creativity, friendliness, optimism, and confidence. Incorporate yellow when you want…
Consumers say YES. Today, billboards and outdoor advertising have expanded to many other locations than just our nation’s…
Window display visual merchandising is a multi-sensory tool used by retailers to catch the attention of customers and…
Benefit orientation The opening attention grabber The offer Know your Audience Use of images to enhance the message…
A quality, eye-catching retail window display can turn a passer-by into a paying customer, so it’s vital that…
There are two common abbreviations of attention: attn. and att. It would be a rare instance where the…
Create a daily, weekly or monthly series Run a contest or giveaway Host an AMA Run a social…
By interacting with consumers in a fun, helpful, and interesting manner, social media can help build a successful…