tCPM: A bidding strategy where you set an average for how much you’re willing to pay for every…
Your own online bidding platform is a place for your brand to shine. It gives you an auction…
Google Ads runs an auction every single time it has an ad space available — on a search…
Outranking share tells you how often your ad ranked higher in the auction than another advertiser’s ad, or…
Types of automated bid strategies. Increase site visits. Maximize clicks automatically sets your bids to help get as…
With this advanced bidding method, you tell Google ads the amount you’re willing to pay for a conversion,…
Facebook’s manual bidding strategies allow you to set a cost control against the objective you’re looking for. You…
You may see different kinds of ads on Twitter, including Promoted Ads, Follower Ads, and Trend Takeover. We…
An automated, goal-driven bid strategy that groups together multiple campaigns, ad groups, and keywords. Portfolio bid strategies automatically…
Preferred Deal: You and the buyer negotiate a price and terms for inventory that the buyer can optionally…