The ideal time to switch to maximize conversions is when you’ve generated enough historical data in your Google…
The process that happens with each Google search to decide which ads will appear for that specific search…
Facebook’s manual bidding strategies allow you to set a cost control against the objective you’re looking for. You…
Segment campaigns Based on Intention Decrease Bids Where Ad Spend Is Wasted Plan When Bids Should Be Increased…
Now, depending on who you ask, you’ll hear a different response for the age-old question: “How many keywords…
Using Viewable CPM bid strategy, you only pay for the viewable impressions. This bid strategy is available for…
tCPM: A bidding strategy where you set an average for how much you’re willing to pay for every…
tCPM: A bidding strategy where you set an average for how much you’re willing to pay for every…
Your own online bidding platform is a place for your brand to shine. It gives you an auction…
Google Ads runs an auction every single time it has an ad space available — on a search…