Large, easy to read text A single, focused message A relevant image Color psychology Smart background choices No…
Definition: A social media campaign is a coordinated marketing effort to reinforce or assist with a business goal…
Go to Business settings Click Accounts from the menu on the left-hand side Click the blue Add drop-down…
Inactive because you paused it. Pausing a campaign means that your ads don’t show or accumulate new costs…
The ad formats available to you depend on your campaign type (App, Display, Discovery, Local, Performance Max, Search,…
Do Facebook ads Work? Yes, Facebook ads work because of their high level of audience targeting, the number…
Building on the existing literature, we propose eight motives for Facebook withdrawal: information overload, privacy, banality, addiction, peer…
Based on the outside-in and zero-based planning philosophy of integrated brand contact management, the alternative brand contact is…
Go to Insights → Audience and scroll a bit down, and you’ll see on which days of the…
User generated content (UGC) gives the marketer power to be authentic while still promoting the best image of…