According to the Cambridge Dictionary, an influencer is a “person or group that has the ability to influence…
They engage audiences more effectively, which is why marketers are investing hefty amounts in online video budgets. In…
Facebook audiences refer to the pools of people you target when you advertise on Facebook. You can create…
Email retargeting works by taking the information you have on your customers and using it to create only…
(Smart shopping campaigns use product groups instead of keywords to determine when to show your Shopping ads.) What…
Google offers multiple ad extensions including: Sitelink extension: This extension displays additional links to your website below your…
In “Settings” scroll to “Accounts” sections and tap “Google”; In the “Privacy” section tap “Ads”; In the “Ads”…
Ad scheduling is the practice of limiting your campaigns to run only on certain days of the week…
A Multicultural Advertising Agency is one that specializes in advertising to diverse audiences. A multicultural agency typically handles…
Aspire (formerly AspireIQ) One of the best of the early influencer marketing platforms, Aspire still ranks at the…