Twitter announced today it has completed the sale of its mobile ad platform, MoPub, to the mobile game…
CPC: cost per click model, something you are probaly used to on other ad platform. CPM: cost per…
Paid media is marketing that you pay for. Paid media includes Tv ads, print advertising, sponsorships, and other…
two examples of the types of audiences are Golf enthusiasts and TV comedy fans. you could reach to…
Discovery ads help you reach people who are ready to discover and engage with your brand. Discovery ads…
Who the ads are reaching and where they appear is a key difference between Discovery and Display ads.…
Outsider tactics, sometimes termed ‘indirect’ (Mosley 2011), refer to extra-institutional tactics that emphasize working outside the system, such…
Custom affinity segments: With custom affinity segments, you can create audiences that are more tailored to your brands,…
Social media, unlike any other form of marketing, puts a business in a direct line of communication with…
Annotated directories, anthologies, news-radars, compilations, playlists, reading guides, courses and textbooks are all different types of curated content…