Google-led shopping research Google Customer Reviews—a free program that collects reviews from customers after they’ve made a purchase…
Influencer marketing is a marketing strategy in which brands partner with social media influencers to promote their products…
Google adx (previously known as Doubleclick ad exchange) is an ad exchange network. This means it is a…
What are the types of target markets? The common types of target markets are – geographic segmentation (location-based),…
Twitter announced today it has completed the sale of its mobile ad platform, MoPub, to the mobile game…
CPC: cost per click model, something you are probaly used to on other ad platform. CPM: cost per…
Paid media is marketing that you pay for. Paid media includes Tv ads, print advertising, sponsorships, and other…
two examples of the types of audiences are Golf enthusiasts and TV comedy fans. you could reach to…
Discovery ads help you reach people who are ready to discover and engage with your brand. Discovery ads…
Who the ads are reaching and where they appear is a key difference between Discovery and Display ads.…