Understand your target client Develop an effective email strategy Know when to touch base with your leads Develop…
In 2019, Merriam-Webster defined social media as “forms of electronic communication (such as websites for social networking and…
It’s a way of narrowing down your target market and converting leads into paying customers. Whether you’re a…
Apple: “Get a Mac” Campaign Pepsi: “Is Pepsi OK?” Campaign IHOP: “IHOb” Campaign Absolut Vodka: “The Bottle” Campaign…
A campaign plan is a short-term integrated communications plan to generate leads or sales. Its purpose is to…
Brand awareness helps drive sales by increasing loyalty among existing customers. In addition, when potential new customers hear…
The percentage of respondents who are aware of your product, brand, or advertising when asked. Unaided awareness. The…
Online advertising, also known as online marketing, Internet advertising, digital advertising or web advertising, is a form of…
In social marketing the product is a behavior change or a shift in attitude. For example, a campaign…
There are at least three classes of methodologies to measure brand preference directly: Survey questions (self-report, unaided preference)…