What is the difference between brand and branding? As we’ve discussed so far, a brand is the perception…
A digital marketing campaign involves the execution of a marketing strategy across all the digital channels where consumers…
A naming convention is a way to consistently identify things using standard rules; the resulting name should communicate…
Rather than focus on selling, most B2b companies use social as a top-of-the-funnel marketing channel, specifically for content…
Share with your own subscribers and fans Share your promotion all over your website Start a paid advertising…
Limited Awareness Invest in targeted ads to get seen and be sure that those ads are attention-grabbing and…
Inactive contacts are those contacts which have been dormant for a particular amount of time. Deactivated contacts are…
Your NGO should craft compelling stories as a blog post and engage with its audience and prospective donors.…
A Facebook sales funnel is a path that guides Facebook users toward a desired actionin this case, making…
Spotify #Wrapped Campaign Dove #RealBeauty Campaign Apple #ShotOniPhone Campaign Starbucks #UnicornFrappuccino Social Media Campaign Gillette #TheBestMenCanBe and #MyBestSelf…