“Search Funnel enables us to create a better experience for our customers by helping us understand how they…
Brand equity refers to a value premium that a company generates from a product with a recognizable name…
Put simply, brand awareness is the measure of how memorable and recognizable a brand is to its target…
For most campaigns, you’ll see something happening within a week. That means you should at least try for…
Community Awareness provides HOSA members with the opportunity to educate their community about one health and/or safety related…
Customer lifecycle segmentation is the process of grouping customers based on the customer lifecycle stage they are in.…
To create brand meaning with your target audience, you need to create your brand values from the outside-in.…
Direct marketing is part of the promotional mix. Because it communicates directly with customers, it can deliver a…
Top of the funnel refers to the marketing activities carried out to create awareness about a brand or…
A digital marketing funnel is a framework that is used to help generate website traffic and nurture that…