Marketing in hospitality helps build awareness to customers and residents to the specific location. Specifically for tourism, which…
LinkedIn. LinkedIn has 260 million monthly users and is the best platform for professional networking. As far as…
Once you are mid-market/enterprise, your team should include 15-20 people depending on ARR of up to $100 million.…
Advocacy advertising is the use of marketing to support a particular message or cause. Unlike commercial advertising, advocacy…
Emotional engagement involves interest, boredom, happiness, anxiety, and other affective states, any of which factors could affect learners’…
Calvin Klein: “Obsession” (1986) Apple: “1984” (1984) Coca-Cola: “Hey Kid, Catch!” (1979) Metro Trains: “Dumb Ways to Die”…
What is the difference between brand and branding? As we’ve discussed so far, a brand is the perception…
A digital marketing campaign involves the execution of a marketing strategy across all the digital channels where consumers…
A naming convention is a way to consistently identify things using standard rules; the resulting name should communicate…
Rather than focus on selling, most B2b companies use social as a top-of-the-funnel marketing channel, specifically for content…