Craigslist is one of the best places to start as an online seller. It’s a no-fuss site that…
Using Instagram for business can drive brand awareness, boost sales, and build and track audience engagement. It’s an…
A typical definition of a global brand is “a brand that is marketed under the same name in…
Case in point: many companies are still working without devising a standalone Business-2-Business (B2B) marketing strategy for their…
In both a business-to-business (B2B) and business-to-consumer (B2C) context, pharmaceutical e-commerce can enable easy, efficient and transparent prescription…
B2B (business-to-business) marketing refers to any marketing strategy or content that is geared towards a business or organization.…
Using the Centrality-Distinctiveness (C-D) Map approach, Bagga and Dawar argue that companies can identify desired market positions for…
B2B is short for “business to business.” It’s a business model in which the companies involved create products…
In the business-to-business model, businesses and organizations exchange goods and services. For example, one company may contract with…
B2c business-to-consumer ecommerce, also called retail ecommerce, is a business model that involves sales between online businesses and…