Marketo is considered a leader according to analist firms such as Gartner and Forrester. And they have the…
Marketing kpi (Key Performance Indicator) is a measurable value that marketers use to evaluate success across all marketing…
One common example of G2B/B2G collaboration is in government contracting. Government contract capture programs can collate the various…
Business-to-business (B2B) is a transaction or business conducted between one business and another, such as a wholesaler and…
Once you’ve developed your marketing strategy, there is a “Seven P Formula” you should use to continually evaluate…
The father of market segmentation is widely considered to be Wendell Smith (1956) who proposed market segmentation as…
The 5Ps, Product, Price, Promotion, Place, and People, are a business strategy to help marketing efforts become more…
The customers pay a delivery fee to the restaurants, which in turn give a commission to Zomato for…
Track User Behavior Bring Personality Into The Messaging Think Of The Customer Experience Segment Your Client List Make…
C2c businesses are a type of business model that emerged with e-commerce technology and the sharing economy. Online…