As Dove is a people-centric brand, it frequently focuses on using language that establishes an emotional connection with…
Take advantage of social media marketing Work with skincare influencers Invest in content marketing Pay attention to SEO…
L’Oréal tops the list, followed by Estée lauder, Gillette, Nivea and Guerlain, which make up the top five.…
L’Oréal’s net profit gained 29 percent to 4.6 billion euros. E-commerce revenues grew 25.7 percent on a like-for-like…
Sephora was first launched in Paris in August 1970. The well-known fact is that Dominique Mandonnaud founded Sephora…
Chanel utilizes a mix of demographic and psychographic segmentation to make its products available to the Chanel target…
Not too long ago it was impossible to scroll through Instagram without coming across an aesthetically-pleasing post by…
Aptly called Pabaon sa Buhay, Safeguard’s new commercial tackled the discrimination against the indigenous peoples (IPs) by other…
The name is a combination of the Greek word sephos, meaning beauty, and the name Zipporah, the exceptionally…
Sephora understands that its target demographic are young millennials who are incredibly tech-savvy, not specifically loyal to any…