Demographic information examples include: age, race, ethnicity, gender, marital status, income, education, and employment. You can easily and…
Market segmentation is the process of dividing prospective consumers into different groups depending on factors like demographics, behavior…
Research has shown that the drugs most commonly abused by humans (including opiates, alcohol, nicotine, amphetamines, and cocaine)…
Companies that sell to other business organizations must do their best to understand business markets and business buyer…
Segment your audience Identify the key benefit for each group Allocate quantitative data Compare your quantitative and qualitative…
A segmentation tree is a variation of a decision tree, which visually shows the division of a market…
Consumer behavior is influenced by many factors such as situation, psychological, environmental and marketing factors, personal factors, family,…
1. Multi-segment positioning. The fast food chain exploits multiple segments in terms of geography and demographics at the…
Stage 4: The Prospect Selects a Vendor The final stage of the B2b buying process comes when the…
Market segmentation is a process that consists of sectioning the target market into smaller groups that share similar…