Brand Loyalty Brand Awareness Perceived Quality Brand Associations Proprietary Assets Who are you? What are you? What do…
The Importance of Marketing Environment After researching the marketing environment, entrepreneurs make well-informed business decisions, understand customer needs…
81% of consumers’ purchasing decisions are influenced by their friends’ social media posts. (Forbes) 66% of consumers have…
The correct answer is option C (to unlock the value of business intelligence for strategy). The main goal…
Attitude are predispositions Attitude are different from values Attitude are evaluative statement Attitude influence human behavior Attitude have…
An opinion leader is someone who has mastered a specific market or industry and has established trust within…
Stage 1: Problem Recognition Stage 2: Information Gathering Stage 3: Evaluating Solutions Stage 4: Purchase Phase Stage 5:…
The main social factors affecting consumer behavior are family, roles and status. Social factors have a direct impact…
Positive advertising is also more common than negative advertising. Positive advertising techniques allow customers to trust the company…
Market segmentation is a process that consists of sectioning the target market into smaller groups that share similar…