The consumer typically passes through five stages before he purchases: problem recognition, information search, evaluation of alternatives, purchase…
Behavior sampling is one method of documenting behavior in a study. This type of study is accomplished by…
Though consumer neuroscience and neuromarketing are often used interchangeably in the marketing literature, the former refers to academic…
The most popular psychographics are personality traits, lifecycle stage, interests, attitudes or beliefs, and activities. Marketers could also…
Qualitative market research is the study of the factors that influence people’s behavior within a specific market. For…
Product. In social marketing, “product” is the desired behavior and the social benefit stemming from it. For instance,…
Strategic Selling with Perspective delivers a selling process and action plan to successfully sell solutions that require approval…
The marketing strategy employed when a brand has reached maturity and profits begin to decline. Approaches to revitalisation…
The personalized ads are a result of cookies and an Ip address. Cookies are text files in your…
Contextual marketing is an online marketing strategy model in which people are served with targeted advertising based on…