Social media management is the process of analyzing social media audiences and developing a strategy that’s tailored to…
A target market is a specific group of people with shared characteristics that a business markets its products…
Two famous American psychologists are credited as being some of the first to explain how advertising is far…
Consumer behaviour and marketing strategy are inextricably linked: Consumer behaviour assists firms in determining whether what they are…
Friendly Audience Apathetic Audience Experienced Audience Uninformed Audience Hostile Audience Opportunist Audience What are the 5 audience types…
The Power Of Habit Don’t be afraid of failure Never stop learning Cultivate gratitude Make self-motivation a habit…
Priming occurs whenever exposure to one thing can later alter behavior or thoughts. For example, if a child…
The four factor psychology such as clearness, specific, involvement, and easiness. How can you improve buying behavior? Identify…
Some vendors believe that “segmenting the channel” simply means they should align partners to the different programs or…
These are the consumers who will be most interested in your products or services—and most likely to convert…