A consumer insight is an interpretation used by businesses to gain a deeper understanding of how their audience…
Millennials have become the economic driving force in America. They’re the largest generation, represent the biggest percentage of…
Twitter emerged as millennials (currently between 26 and 41 years old) were coming of age, and this group…
Target audiences are formed from different groups, for example: adults, teens, children, mid-teens, preschoolers, men, or women. To…
The 4P’s of marketing, also known as the producer-oriented model, have been used by marketers around the world…
Step 1: Choose Your Target Audience Step 2: Conduct Market Research Step 3: Set Your Budget Step 4:…
Customer segmentation is the process by which you divide your customers into segments up based on common characteristics…
Social marketing is concerned with the application of marketing knowledge, concepts and techniques to enhance social as well…
Nike makes its customers feel like heroes. Coke instils a sense of happiness and belonging. Apple, to use…
We also partner with the NFL, NBA and MLB to create artfully constructed styles for sports fans everywhere.…