Customer segmentation is the practice of dividing a company’s customers into groups that reflect similarity among customers in…
The risk of using qualitative personas to select target customer is that the qualitative data or persona is…
Companies that use psychographic segmentation successfully. Starbucks is a big fan of psychographic segmentation, and this largely defines…
A Great Eye for Detail – There is a reason many of the world’s most detail-oriented men and…
Netflix shares plummeted over 30% on Wednesday following an earnings report that said the company lost paying subscribers…
Which is the fastest way to obtain information about your audience? Raw quantitative data. Quantitative reports that summarize…
A clothing company that provides online clients with a selection of items that vary according to the climate…
With segmentation, a variety of prices are offered for the same seat on a flight; the seat is…
Psychographic segmentation is the research methodology used for studying consumers and dividing them into groups using psychological characteristics…
One of the biggest issues with customer segmentation is data quality. Inaccurate data in source systems will usually…