A category (like ad type or day of the week) that you can add to your campaign’s tables…
VALS (“Values and Lifestyles”) is a proprietary research methodology used for psychographic market segmentation. Market segmentation is designed…
Descriptive Research Design Correlational Research Design Experimental Research Design Diagnostic Research Design Explanatory Research Design What are the…
Come 1894, the brothers launched Lifebuoy soap that featured phenol/carbolic acid. It was this acid that gave the…
No internal fragmentation Average Segment Size is larger than the actual page size Less overhead It is easier…
Consumer beliefs and behaviors are changing fast. To keep up with—and perhaps even influence—those changes, companies must leverage…
A consumer insight is an interpretation used by businesses to gain a deeper understanding of how their audience…
Millennials have become the economic driving force in America. They’re the largest generation, represent the biggest percentage of…
Twitter emerged as millennials (currently between 26 and 41 years old) were coming of age, and this group…
Target audiences are formed from different groups, for example: adults, teens, children, mid-teens, preschoolers, men, or women. To…