Usage and Purchase Behaviour Time-Based and Occasion Benefit Driven Customer Loyalty What are four types of behavioral segmentation…
Complex buying behaviour occurs when the consumer is highly involved with the purchase and when there are significant…
Behavioral characteristics are based on behaviour of the person. Voice, Signature, Keystroke Dynamics, Gaits etc. traits falls under…
Stage 1: Problem Recognition Stage 2: Information Gathering Stage 3: Evaluating Solutions Stage 4: Purchase Phase Stage 5:…
Consumer behavior is influenced by many factors such as situation, psychological, environmental and marketing factors, personal factors, family,…
Social marketing is a program planning process that promotes the voluntary behavior of the target audience, delivering the…
Customer Interaction has Gone Public Now Customers Choose their Medium of Communication Customers have Plenty of Options Today…
Buyer behavior refers to the decision and acts people undertake to buy products or services for individual or…
The socio-cultural environment is made up of institutions and other forces that affect a society’s basic values, perceptions,…
The main difference between behavioral and psychographic segmentation is that behavioral segmentation focuses on how consumers interact and…