Consumer behavior is influenced by many factors such as situation, psychological, environmental and marketing factors, personal factors, family,…
Social marketing is a program planning process that promotes the voluntary behavior of the target audience, delivering the…
Customer Interaction has Gone Public Now Customers Choose their Medium of Communication Customers have Plenty of Options Today…
Buyer behavior refers to the decision and acts people undertake to buy products or services for individual or…
The socio-cultural environment is made up of institutions and other forces that affect a society’s basic values, perceptions,…
The main difference between behavioral and psychographic segmentation is that behavioral segmentation focuses on how consumers interact and…
Usage and Purchase Behaviour Time-Based and Occasion Benefit Driven Customer Loyalty What are four types of behavioral segmentation…
Explanation: Culture is a vital component of Sociographic segmentation. What is a behavioral characteristic 1. Behavioral characteristics are…
Social marketing is an approach used to develop activities aimed at changing or maintaining people’s behaviour for the…
In their review, Prentice et al. (2019) state that the relationship of service quality is not so significant,…