Better matching of customer needs: Customer needs differ Enhanced profits for business: Better opportunities for growth: Retain more…
Promotional strategy is a method used by companies to advertise, promote & sell their goods. A company chooses…
The common types of target markets are – geographic segmentation (location-based), demographic segmentation (population-based), psychographic segmentation (lifestyle and…
The canvas consists of two main blocks: Customer segment – this is where a problem is defined; Product…
In-house marketing means that marketing activities of a company are handled by employees of the company. No or…
“The best way to convince someone to sell is to explain the process of buying, how to balance…
Our vision is to craft the brands and choice of drinks that people love, to refresh them in…
Geographic segmentation is used by companies across many sectors, but it’s most useful to businesses selling goods that…
Research is a process of systematic inquiry that entails collection of data; documentation of critical information; and analysis…
Loyalty marketing is a strategy built around growing and retaining existing customers through incentives such as free gifts,…