AdWords is Google’s online advertising platform that helps businesses display ads on Google and its advertising network. With…
Oriflame, has been in business in Nigeria since 2014, creating unique business opportunity and scientifically innovative products inspired…
Digital marketing is a term to describe marketing strategy that involves reaching customers through digital channels such as…
Why should campaigns with different marketing objectives be separated into different performance planner plans? To avoid any potential…
Avoid “broad match” keywords Separate search and content ad placements Use negative keywords, too Efficiently target ad campaigns…
Run a limited time, for you only, intro offer Create street visibility that disrupts Activate your already existing…
Against this background, cross-channel cooperation can be defined as “the collaborative integration of online and offline business models…
The 4Cs (Clarity, Credibility, Consistency, Competitiveness) is most often used in marketing communications and was created by David…
Benefits of Customer Match Connect your existing customers with another product or service they may like. Find new…
A Martech stack audit is a thorough check of all users, tools, needs, costs, integrations, and most importantly,…