The CPC ad auction directly factors in Quality score. If your competitors’ Quality Score rises, so will your…
While display network advertising takes place on a closed network, programmatic is a method of buying ad space…
A Shopping campaign is a campaign type that helps promote your products by giving users detailed product information…
Optimize Titles Create rules for testing Titles Provide High-Quality Images Use custom labels to test Smart Shopping Choose…
press “Shift” button and while holding this button on your keyboard single click on the Safari icon on…
Google Display Advertising is Inexpensive Images Are Powerful Leverage Your Videos Numerous Targeting Options Remarket to Past Clickers…
Conversion tracking Remarketing tagging Budget Target ROAS Products Consider conversion value, not clicks Seasonal & holiday events Assessment…
Is it legal to bid on competitor keywords? Simply put, yes it is legal to bid on competitor…
Budget allocation across Networks smart shopping campaigns automatically manage ad creation, bidding, and budget allocation across all of…
Use Long-Tail Keywords Use New Match Types Try New Keyword Variations Use Negative Keywords Change Your Bidding Strategy…