What bid strategy goal should be used to create a custom strategy with multiple ERS, ROAS, and CPA…
Maximize clicks Target search page location Target outranking share Target cost-per-acquisition (CPA) Enhanced cost-per-click (ECPC) Target return on…
Amazon uses an auction-based system that allows advertisers to place bids for their ads to display to shoppers.…
Automated rules let you make changes in your account automatically, based on settings and conditions that you choose.…
Twitter advertising pricing depends heavily on your ad type. You can choose from three ad types on Twitter:…
2. Should I use Enhanced cpc? Using an Enhanced CPC bid strategy could be extremely beneficial. Enhanced CPC…
Choose Goals Research Keywords Use Keyword Planner Determine Keyword Budget Campaigns Ad Groups Keywords Negative Keywords How do…
A Good roas ratio varies depending on the industry and platform. However, a good rule of thumb is…
The biggest difference is that ad groups are one level below campaigns in the account hierarchy. Campaigns directly…
To calculate the cost per mille, you would multiply the CPI by 1,000. So in this example, the…