The Target roas (return on ad spend) bid strategy lets Google Ads fully automate and manage your bids…
Amazon’s “adjust bids by placement” strategy means that marketers and businesses are able to customize their bidding strategy…
Outranking share tells you how often your ad ranked higher in the auction than another advertiser’s ad, or…
An automated, goal-driven bid strategy that groups together multiple campaigns, ad groups, and keywords. Portfolio bid strategies automatically…
Sign in to your Google ads account Click the tools icon Under “Setup,” click Linked accounts Under “Your…
Search impression share: The impressions you’ve received on the Search Network divided by the estimated number of impressions…
Average cost-per-click (avg. CPC) is calculated by dividing the total cost of your clicks by the total number…
The higher the impression share the better. Display Impression Share can show you how effective our targeting is…
What is the Google display planner? The Google display planner is a free tool that helps advertisers plan…
Maximize conversions automatically set bids to help get the most conversions for your campaign while spending your budget.…