The higher the impression share the better. Display Impression Share can show you how effective our targeting is…
What is the Google display planner? The Google display planner is a free tool that helps advertisers plan…
Maximize conversions automatically set bids to help get the most conversions for your campaign while spending your budget.…
Types of automated bid strategies. Increase site visits. Maximize clicks automatically sets your bids to help get as…
Using Viewable CPM bid strategy, you only pay for the viewable impressions. This bid strategy is available for…
Maximize Conversions sets bids in order to capture the largest number of conversions for the retailer’s budget, based…